Ask the MarCom Project Management Expert
Have a question? Email us and we'll post your question and the answer.
A. It depends on the complexity of what you are having designed. Do you have an approved template that the
copy will be poured into to? Or does a new design have to be created? Does the design need to marry with existing material or
is it a brand new concept? How long is the piece? How many graphics need to be created? Once you define the project,
work with your designer to create a schedule. Don't forget to allow 2-3 days for reviews by key team members.
A. It is important you chose someone whose core skills match the piece you want written.
Is it a technical piece or a marketing piece? There are writers who usually handle one or the other.
Then look at their portfolio. Have they written similar pieces? Is the way they convey concepts and key
messages compatible with your company's style? Lastly, consider the chemistry you have with this person.
Is this someone you can work with? What do their references say about them?
A. The majority of vendors are motivated to offer you a fair price because
they want to establish a long-term relationship with you. You also might want to consider obtaining bids
from a few different vendors to compare prices. Just make sure that you are comparing apples to apples.
Keep in mind that vendor fees are based on:
- the industry
- the project scope
- the experience and skill set the consultant is providing
- the amount of strategical vs. tactical services the consultant is providing
The most important tip: the better you define the project for the vendors, the more accurate bids you'll
receive from them.
A. Plan. Plan. Plan. Poor planning can negate all your hard work. Most programs fail due to poor planning. At the beginning of the project, it is best to produce a creative brief that outlines the program’s goals, target audience, strategy, key marketing messages, and tactics. Using this document at the kick-off meeting ensures that all team members are on the same page and agree to the program success.
A. That's easy! Just contact Net Results at 650.343.8005 or email us
and we'll be happy to work with you to make this project a success. And we promise that you'll keep your sanity.
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